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First consultation is free. Call 831-247-4628    

My goal is to give you the tools to make you & your business self-sufficient

I've brought companies back from the brink of bankruptcy and positioned others to expand into new markets and product lines. 

“I guarantee Larry will reduce your stress with solutions for a prosperous future in a business world that’s scary as hell!” 

– Collin Jesberger, M.Ed., Owner , TSC Academics

With my knowledge of strategic business planning and experience implementing those strategies in real world companies, I can help you to increase cash flow, sales, and profit margin. I've even developed my own tools to give you every advantage in the competitive world of business.


My experience running a retail store taught me a thing or two

Years ago I ran my own retail business in Capitola and what I learned can help you overcome hurdles that all business owners face at some time. I taught myself about ideal levels of inventory and how to attain them; the importance of cash flow; and what goes into a successful expansion strategy.

Over the course of one year we opened three more stores in NorCal that placed a great deal of stress on the business from a cash flow, profitability and personnel perspective. I was concerned for their survival and took a hard look at my decision-making process which led to this situation. I was able to turn it around by creating a sound strategic plan and through cash flow management based on forecasting, operating efficiencies and inventory controls. What I learned through that experience can now benefit you.

I'll teach you everything I know

I’ve always had a passion for teaching and imparting knowledge onto others to succeed. From my experiences as an advisor to MBA students at Pepperdine University to what I do today in my personal consultation practice, as well as assisting Santa Cruz businesses through the SBDC.

I have experience in every facet of business development from startups to managing a national sales force for a Fortune 500 company like Reebok International. I’d like to teach you everything I know.

“Larry is the consummate professional. He has so much knowledge and breaks down the intense, complicated tasks into bite size pieces. His Cash Flow Management System allows me to forecast my cash needs and have financial control.” 

–  Wendi Strong, Drapery Enterprises

Accomplishments

  • Created Open-to-Buy Inventory Management System
  • Developed a Cash Flow and P/L Forecasting System
  • MBA Pepperdine University
  • Advisor and mentor to Executive MBA students at Pepperdine University
  • Held CEO, COO and President positions
  • Managed a national sales force for Reebok International
  • Board of Advisors for Lighthouse Bank in Santa Cruz
  • Assisted over 100 businesses many of whom are in the retail and wholesale/distribution sectors
  • Speaker, 82% Micro Business Summit – Cabrillo College
  • Financial analysis, strategic planning and CEO coaching
  • Conducts Business Seminars – County of Santa Cruz, Pajaro Business Development
  • Served on profit and non-profit boards
  • Entrepreneur
  • Created Open-to-Buy Inventory Management System
  • Created Cash Flow Management System
  • MBA Pepperdine University
  • Adjunct faculty at Graziadio School of Business
  • Assisted over 100 businesses many of whom are in the retail and wholesale/distribution sectors
  • Financial analysis, strategic planning and CEO coaching
  • Adjunct faculty member at Pepperdine University